Sunday, 30 November 2014

Angry Customer - Taxi Service

Wokingham Taxi
Wokingham Taxi



















When you are in taxi business, what people say about your service plays hell amount of importance. This is where words speak louder than words and own actions of your taxi service speak way too loud for every customer to listen like a roar in pin drop silence.  
There is one very interesting research that says for every one person who is willing to spread positively, there are three people with negativity against him. Crowthorne taxis provide satisfactory services to their customers. 

So for that matter, if someone miss their bus or train because your driver was late, your driver must have to take them to the next station whether it cost three times more than the actual. Drivers should have the authority to deal in responsive manner in these situations. If the driver is late due to some acceptable reason and gives a ride further without charging extra, you should pay the driver. Drivers must inform you of every detail when and where they used extra mileage or credit. Wokingham cabs are the taxi service provided by Platinum Cars in and around the Wokingham City.

Driver shouldn't deal with angry passenger personally. Reason being is the owner or the concerning department should be informed about what’s going on and passengers should talk to the dispatcher on the phone instead of directly contacting driver because it will help customer reduce the anger.

NEVER EVER argue with the furious customer, it’s a candy to bad publicity coming your way. It will only make the customer angrier. Try to find out what the customer wants, definitely if they are late, they don’t want to e more late than that, they want the solution to their problem. Think about resolving the matter and forget about winning the argument. 

Thursday, 27 November 2014

Start Business - Taxi Service

Wokingham Taxis
Wokingham Taxis

















Have you ever notice that when you turn on the radio and TV, open the pages of magazine or newspaper, there are every kind of people including politicians, journalists, economists, socialist, everyone is giving their own reviews over why people must go for new business, why they should start a business. And if you think about it, they are the people who are actually not doing any business, ironically it’s true. The main agenda is to open new jobs for people to pay taxes and make money. Platinum cars has the increasing business and growth in Crowthorne cite with their Crowthorne taxi service.

The whole purpose of getting yourself into taxi business is to earn money and better profit. It’s a business and what are what businesses do, get you money. Good reason is that you don’t have to pay taxes, job openings are there, transportation for people. If the goal is NOT to earn profit out of it, then it’s not a business.

Everyone has set goals in mind; same is the case with the business. When you start new business, you have some sort of goals that you want to achieve. It is very important to set the priorities of important tasks and goals. One this to remember for the life time is that you can only achieve your goals when you can quantify them in some measurable amount.

Tip to get more money out of this business is figure out how long any customer is willing to stay with you and how much they can spend, this how you can easily calculate how much you need to spend on getting that customer. When you calculate and make the analysis of how many customers you can bring in this taxi business, you can be able to make a decision whether the business is worth the money spent. Wokingham cabs are providing on time transport services in Wokingham city. 

Wednesday, 26 November 2014

Hiring Tip - Taxi Service

Wokingham Taxi
Wokingham Taxi








Start of a new taxi business, getting finest people at the first time matters a lot. Initial investment needs to be very much critical. Cars must be in a good condition, experienced mechanics to take good care of these cars and punctual drivers who are willing work on weekends. Wokingham cabs is the most used taxi cab in Wokingham city

Most of new taxi companies have no idea of hiring and managing procedures, they fail to analyze the resource properly and result turns out to be poor selection and implementation.  Things need to be done differently from all the other taxi services.

What you need to do is, smart marketing, meaning that you have to fine people working for you who can be used as tool of marketing. Think form the strategic way for selecting and hiring for this purpose.

First of all you have to figure out who do you want to work for you. Select and choose the people that you want, the people you see potential in, and take them through the entire hiring process as required in order to make the best out of your choice and selection.

Crowthorne cabs of Platinum cars is most used in crowthorne city. There are two types of taxi companies, one who just want the driver to drive the car, do the simple business; they do not care about whether the driver has a proper license and driving training, no background check, no nothing. THAT’S the kind of taxi service so really don’t want to get in with. The other one is who take in consideration of the background check, proper driving tests and analysis through different situation that may occur during driving experience. 

Tuesday, 25 November 2014

Angry customer - Taxi Service

Bracknell Taxi
Bracknell Taxi



In taxi business, this is very common to face situations like getting stuck in the traffic and customer gets late which makes him mad, like if customer books the taxi for airport and taxi is late and client misses his flight or bus or train or get late somewhere.  Platinum cars of Wokingham has the Wokingham taxi service for surrounding area of London providing their customers the services they can relay on. 

There are number of known-unknown risk that taxi service may face time to time. Best way to stay one step ahead of this kind of situations is to make a log of the risks that may occur. For instant, if something goes against the schedule or planned circumstances, situation becoming difficult on customers or driver’s side or anything related to taxi. For all these situations, must train the drivers how to deal and react in particular situation.

Wokingham Cabs assures the customer satisfaction and provide best services in Wokingham city. Main objective is to keep the customer happy and fully satisfy. So in the situation where the customer is angry, may be if they missed their bus or train, driver can try and take them to the next closest station so they can get there on time. If the customer missed the flight or train, take them to another train station or airport. Although taking to the far destination will cost the company but the feedback the your company will get is worth it, the customers probably might tell his friends and family about his journey and quote that this particular taxi service has put the effort to satisfy its customers.

The use of strategic planning to satisfy the customers with scripted well planned process in order to make them happy and make sure they come back. It’s a way to bring new clients and customers.

Monday, 24 November 2014

Creative Marketing - Taxi Service











The study has been conducted about the taxi business and why and how taxi companies lose their customers. Few leave because their needs and complaints were not entertained as their requirements, but most of the customers that you lose are due to not-so-different services and worse attitude of taxi companies toward their clients and customers.

There is some percentage of customers who come and take your service just because they found the services cheap. Their loyalty is limited to price, and you must not focus on this customer group as they are not more than 9-10%. Not only they are cheap, they are also demanding because they want to take you down to cheapest price and not let you mare profit while dealing with “this kind”. Crowthorne cab service is service of Platinum cars in Crowthorne city.

Do not ever lose your 80-90% of customers by running after these “cheap-price-seeker” customers. Your focus needs to be on the marketing campaign to satisfy the need of customers who are here to stay for long based on service and not the price.

Two high priority focus groups are the unsatisfied customers with complains and customers who want the unique services. The customers who are looking for uniqueness have highest percentage and you might lose them if you are not creative in your business services. Bracknell Taxi is another Platinum car's service in Bracknell.

It takes hell lot of effort the try and keeping the majority of customers from leaving by adding uniqueness into you services. Lot of customers and lot of money, which requires an effective and efficient complaints management system implemented to keep most of the customers from leaving.

Existing customers – Taxi service

Bracknell Taxi
Bracknell Taxi














When it is about increasing taxi business, most taxi companies concentrate on increasing the amount of customers they have. First thing they do, with no prior knowledge of marketing, they advertise to attract more customers. First thing first, understand the type of customer, as based on the need there are multiple customer types.

London based taxi company known for its services is Wokingham Taxi

Customer type1: Have money to pay for quality service
Customer type2: In a need of taxi, to go from one place to another
Customer type3: Think they need your taxi service

When you are trying to get more business, one thing to look at is whether you are satisfying all the above mention customers. The experience you have with your past customers is the first building brick when you market and advertise your company. By taking them in consideration, advertise the cheapest price to people who are already paying for the service.

Take an example of any other industry, in a restaurant; if you offer discounts or more services to regular customers, the probability of turnover is high as compare to you go out and handover the brochures and coupons. You would likely to choose the marketing strategy which has the highest turnover and impact. Wokingham Cab is the famous taxi service in around London. 

We all know that every business is going techno, which means every business look/asks for customer’s phone, card information and other contact details to send promotional discounts, credit card offers and more with only one and very basic purpose in mind, to get customer’s information and directly hit the clients according to their service needs. This information gathering is not a big deal when it comes to taxi business because when the customer calls, you get the number, you ask for address, and when they book online, you get the credit card information as well. 

Thursday, 20 November 2014

Taxi Marketing - Taxi Service

Bracknell Taxi
Bracknell Taxi



















Mostly taxi service companies have no idea or innovative idea for that matter when it comes to advertising their business. They cannot distinguish between good and bad sort of advertisement. You have to analysis first what kind of advertisement is required, like if you look at HP or McDonald’s or Burger King, they advertise the image of company. This image advertisement marketing is what mostly large companies do who are competing in the global market. That’s an indirect way of getting results and takes lot of money, but this is what large companies have and they are willing to spend that s they know eventually they’ll earn it back with more profit. If a local taxi service goes for this kind of marketing strategy, it will lead to disastrous situation because for once you are local, and you are not a large leading company competing with top companies. 

Crowthorne Cab service is the taxi service of Platinum Car of Wokingham, available in Crowthorne and surrounding area.
One of the major reasons of poor marketing plan implementation is that taxi companies do not believe in what marketing consultants tell them to do, they fear the doubts. There is another kind of advertisement in taxi business that is copy cat advertisement. You see someone is going it, you copy it and one way or another it brings you down because these is no innovation, no creativity and nothing new in it.


Taxi companies should go for the direct marketing, which basically means target your best audience. The customers who’s requirements and needs are according to what you offer. Plan and design your marketing campaigned in such a way that it hits directly to your target customers, this way, at the end you won’t be over loaded with tons of customers that you cannot entertain due to limited services nor you will face the financial loss in marketing campaigns. Wokingham Cabs is the known taxi service in Wokingham city with number of taxi services including airport taxi service and more.