Existing customers – Taxi service

Bracknell Taxi

When it is about increasing taxi business, most taxi companies concentrate on increasing the amount of customers they have. First thing they do, with no prior knowledge of marketing, they advertise to attract more customers. First thing first, understand the type of customer, as based on the need there are multiple customer types.

London based taxi company known for its services is Wokingham Taxi. 

Customer type1: Have money to pay for quality service
Customer type2: In a need of taxi, to go from one place to another
Customer type3: Think they need your taxi service

When you are trying to get more business, one thing to look at is whether you are satisfying all the above mention customers. The experience you have with your past customers is the first building brick when you market and advertise your company. By taking them in consideration, advertise the cheapest price to people who are already paying for the service.

Take an example of any other industry, in a restaurant; if you offer discounts or more services to regular customers, the probability of turnover is high as compare to you go out and handover the brochures and coupons. You would likely to choose the marketing strategy which has the highest turnover and impact. Wokingham Cab is the famous taxi service in around London. 

We all know that every business is going techno, which means every business look/asks for customer’s phone, card information and other contact details to send promotional discounts, credit card offers and more with only one and very basic purpose in mind, to get customer’s information and directly hit the clients according to their service needs. This information gathering is not a big deal when it comes to taxi business because when the customer calls, you get the number, you ask for address, and when they book online, you get the credit card information as well.